Dan Pink: We live in a spectacularly wealthy society, one unprecedented in human history. We have more cars in America than drivers’ licenses; the self-storage industry is now a $17 billion business– bigger than Hollywood.

You can no longer sell products that are merely utilitarian; you have to create things that appeal to higher needs or desires. This is why you have Michael Graves toilet brushes and teakettles, and why places like IDEO exist.

“The abundance gap.” Incomes have risen dramatically since 1950, but satisfaction has stayed the same; that’s the abundance gap. When Steve Case puts $500 million into wellness, he’s aiming at that gap.

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