Microsoft Corp. said on Thursday its next-generation Xbox 360 video game console would go on sale in North America on November 22, just before the U.S. Thanksgiving holiday kicks off the year-end shopping season, followed by European and Japanese debuts over the next three weeks.
The software giant aims to take the lead in the $25 billion video game market from Sony Corp., which was first to market with a current generation console. Sony’s PlayStation 3 will trail the Xbox 360, debuting in the spring.
Microsoft said the sleek, concave, white Xbox 360, which boasts high-resolution graphics and wireless controllers, would be released on December 2 in Europe and December 10 in Japan, the world’s second-largest game market.
By Sachi Izumi and Lisa Baertlein