Proponents of the latest Web trends were warned on Tuesday that the rest of the world may not have a clue what they are talking about.

A survey of British taxi drivers, pub landlords and hairdressers — often seen as barometers of popular trends — found that nearly 90 percent had no idea what a podcast is and more than 70 percent had never heard of blogging.

“When I asked the panel whether people were talking about blogging, they thought I meant dogging,” said Sarah Carter, the planning director at ad firm DDB London.

Dogging is the phenomenon of watching couples have sex in semi-secluded places such as out-of-town car parks. News of such events are often spread on Web sites or by using mobile phone text messages.

More people (56 percent) understood the phrase “happy slapping” — a teenage craze that involves assaulting people while capturing it on video with their mobile phones — than podcasting (12 percent) or blogging (28 percent).

By Jeffrey Goldfarb

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