If you hear about people achieving high payments per click with AdSense,
remember that’s only part of the story. You also need lots of page views and
a high click-through rate. Here are some ideas on how to achieve those three things.
- If you’re starting afresh designing a site specifically for AdSense
revenue, you’ll want a simple design that makes it easy to paste Google’s
code into a horizontal or vertical space on the site. For experienced
webmasters, that’s easy.
- To increase your click-throughs, design a simple, uncluttered page
with the AdSense ads displayed prominently.
- Use white space, so that the AdSense panel catches the eye.
- Stick to only one topic per page — that should make it easier for Google to serve up highly relevant ads on your pages.
- Plain, bland pages with few competing hyperlinks should result in
higher click-through rates on the AdSense ads.
- If you want to target certain high-priced keywords, use them in the
file name, in the heading on the page, and in the first paragraph — in
other words, use search engine optimization techniques.
- If you change those keywords, Google will change the ads that appear
on your page.
- Watch out for cases where Google has guessed wrong, and is displaying
ads that won’t interest your visitors. Figure out which words are
involved, and rewrite those words. Help Google by sticking closely to the
topic.
- Don’t worry about losing traffic via those clicks. If you can earn
maybe 30 or 50 cents or more per click, you WANT to lose visitors!
- You’ll also want keyword-rich pages, optimized to rank highly in
search engines, so you can serve lots of pages.
- Where possible, use skyscraper ads, high on the page. They catch
visitors’ attention more than horizontal banner ads.
- One of the beautiful things about AdSense is that you can now generate
revenue from informational sites even if there are no obvious related
affiliate programs. With 100,000 advertisers, there’s a good chance that
Google will find ads that match your pages, better than the big ad
networks can.
- Don’t be tempted into trying to create thousands of spammy
computer-generated articles. Human beings review sites for AdSense. Build
useful, interesting sites. Google likes them.
Even More Tips
1. Have a look at the top 100 keywords on 7search. This will give you a
quick idea of keywords that people are willing to pay big money for. You can
also type phrases into the 7Search Keyword Suggestion Tool. This is just
step one of your keyword research. You’ll want to dig deeper.
2. At FindWhat pay-per-click search engine you can do a search for any
phrase and quickly see how much advertisers are paying per click.
3. If you have a Google AdWords account, you can experiment. Pretend you are
planning to advertise using different keywords, and see how much you’d have
to pay. That will give you a good indication of the popularity of the
keywords.
4. You can also experiment typing words into Overture’s View Bids Tool.
Let’s say you type in "asbestos cancer . The top three advertisers often pay
about $12 per click. So that would be an good choice for a topic — provided
you’re a specialist on mesothelioma.
For "debt consolidation", the top two advertisers often pay more than $9 per
click.
5. The Overture Keyword Bid Amounts Lookup Tool speeds up your research at
Overture. Type in a keyword and learn how much advertisers are paying per
click at Overture and also find out how many searches were done on that
keyword last month.
For "debt consolidation", the top two advertisers often pay more than $9 per
click.
6. KeywordSleuth is a wonderful tool for very fast keyword research. You can
find hundreds or even thousands of keywords — or key phrases — with just one
click. It’s fabulous to use if all you want is to find an enormous number of
related key phrases with one click — much better than messing around with
Overture. Try the free trial.
7. You can use Wordtracker to look for the 1,000 most popular keywords. You
can also use it to compile a useful list of keywords relating to one topic.
If you buy it for a day or a week, you can do a lot of research in that
time. There’s a free trial, too.
8. The brainstorming and research tools in Site Build It! are my favorite
way to do research for keywords that are in high demand and low supply.. SBI
is a superb tool — actually, a suite of tools. It’s an all-in-one web
hosting, site-building and web marketing tool. Type in a keyword and SBI
Manager will present you with dozens of profitable keywords — ones with high
demand and low supply. It can present them in order of profitability. Drill
down, and you’ll get dozens more profitable keywords.
It also has an "Analyze it" tool that helps you build keyword-rich pages
that rank highly in search engines. It’s simply superb. I use it and love
it. Site Build It! is an excellent choice for quickly building large, simple
sites designed to rank highly in search engines — which makes it perfect for
generating lots of AdSense revenue. Check it out.
