A Dutch design student bored with conventional advertisements has set up a fake online agency offering advertising space for beer, cars and TV stations on prostitutes’ thighs and cleavage.
On his website www.instoresnow.nl, Raoul Balai also proposed painting brand names on zoo animals and floating huge billboards off popular beaches to get vacationers’ attention.
"I was getting sick and tired of advertising everywhere," Balai told reporters. "But I don’t want to preach, and I thought satire would work better."
Far from taking his ideas as a joke, an Amsterdam zoo had its lawyer threaten Balai with a defamation suit after his website depicted fish from the zoo bearing the brand name of a frozen fish company.