Seth Godin: The point of the following list isn’t to persuade you to give up your quest and become a producer for the Today Show or to go work for People magazine. No, all the growth and the opportunity and the fun is at the leading edge, at the place where change happens. I just thought it was worth a moment to remember that Rogers was right, and that we’re living on a never-ending adoption curve.

  • 31.4% of Americans don’t have internet access.
  • 90% of the people in France have not created a blog.
  • 88% of all users have never heard of RSS.
  • 59% of American households have zero iPods in them.
  • 30% of internet users in the US use a modem.
  • Detroit (one million people) has six Starbucks.
  • 1% of internet users use Digg on an average day.
  • Marley and Me outsells Small is the New Big 200:1. On a good day.
  • .37% of the US population reads the paper version of the New York Times daily.
  • Brazil consumes 11% of the world’s coffee.
  • 20% of the world speaks English.
  • 98.2% of the households in the US have a TV, and virtually all of those TVs have cable.

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