Over a quarter of males ages 13 to 34 watch video on devices other than TVs, according to E-Poll’s "Multi-Platform Viewing of Video Content" report.
The study of viewing habits in 2007 found three-quarters of consumers ages 13 and older viewed video content on PCs.
Over half of those who watched video content online said they were interested in transferring it to their television sets. Only 13% of television viewers said they had already made such a transfer. Half didn’t know it was possible.
The idea lost its charm when prices were mentioned.
About half of TV viewers said they would like to be able to transfer online video to their TVs, but only 17% would pay $100 or more for a device.
On the other hand, nearly a third said they would still be interested, even if it required a complicated installation.
One reason more people are moving their TV viewing to other devices is availability. More people have video-capable devices, making it convenient to watch video even if the viewer is not at home.
Young teens are especially gadget-rich. Over half of boys and girls ages 12 to 14 owned and used a computer, TV, VCR, DVD player and mobile phone on a regular basis, according to a Los Angeles Times
survey conducted in June-July 2006.
Watching TV on different devices and sending video to TVs has gained appeal in the last year. Credit goes in part to online video services like Amazon Unbox and AppleTV.
Respondents to the 2007 E-Poll survey were more interested in such activities than those surveyed by the Los Angeles Times and Bloomberg.
Many respondents in that study said they would not want to watch a TV program on a device other than a TV, and the feeling was especially strong among young males. Nearly half of boys ages 12 to 14 were not interested, although girls in that same age group were more open to the idea.
"Things are changing quickly, and it’s likely that the teens surveyed by E-Poll this year are much more familiar with the various ways they can watch video," says eMarketer Senior Analyst Debra Aho Williamson. "In fact, I believe that young people will expect to be able to watch TV anywhere, anytime. It will be a part of their everyday life, just as mobile phones are today."