They are a frequent target for comedians and playground bullies, but red-heads have finally been offered some consolation.
The National Botanic Garden of Wales has offered red-heads free entry to a festival celebrating the ginger plant.
Organisers claims the event on August 26 will be the country’s first ever "Ginger Family Festival".
The day will celebrate the opening of the new Tropical House at the tourist attraction in Carmarthenshire, west Wales, which features many exotic examples of the Zingiberaceae plant family, also known as the ginger family.
Red-haired people will be exempt from paying at the gate although organisers of the event warn that "wearers of comedy ginger wigs will not qualify".