In the 2006-07 television year,
US households had their TV sets on for an average of 8 hours and 14
minutes per day, according to The Nielsen Company.
That is the same amount as during the 2005-06 season and a record high.
clearly remains a very important part of daily life in the United
States,” said Patricia McDonough, senior vice president of planning policy and analysis at Nielsen, in a statement.
The average amount of TV watched by individual viewers during the
2006-07 television year fell by 1 minute per day to 4 hours and 34
Nielsen also found that the number of US households with digital
video recorders reached 20.5% of the company’s National People Meter
sample — up from 17.2% in May 2007.