U.S. discount retailer Target Corp, known for its innovative marketing, is staging a "model-less" fashion show in Manhattan next week that will feature holograms strutting down a runway in its merchandise instead of size-zero models.
The images, which will appear to be three-dimensional, will show clothes by designers like Isaac Mizrahi and Liz Lange sashaying across a virtual runway.
"This is the first time a fashion show will be completely produced with hologram technology, without models, without a runway and easily accessible to all fashion fans," Target senior vice president Trish Adams said in a statement.
The show will take place November 6 and November 7, in Vanderbilt Hall at Grand Central Terminal.
It will show clothes and accessories from Target’s men’s, women’s, bridal and maternity collections.