User-generated and shared content will account for one-quarter of the world’s entertainment within five years, according to Nokia’s "A Glimpse of the Next Episode" report, conducted by The Future Laboratory.

Nokia said that nearly three
out of 10 tech-savvy mobile users ages 16 to 35 blogged, and nearly as
many used social networking sites. The company also said that these
early adopters consumed a lot of entertainment on their mobile phones.

As a result, argues Nokia, mobile users are poised to consume more user-generated entertainment on their handsets in the future.

"From our research we predict
that up to a quarter of the entertainment being consumed in five years
will be what we call ‘circular,’" said Mark Selby, vice president at
Nokia."The content keeps circulating between friends, who may or may
not be geographically close, and becomes part of the group’s
entertainment."

Digital Media Activities of Young Adult Mobile Phone Users Worldwide, July-September 2007 (% of respondents)

Some efforts to encourage and facilitate mobile content creation and delivery are already underway.

MySpace is now available to Helio and Cingular customers in the US, according to a February 15, 2007, article in Digital Music News.
In
Europe, O2 has launched a YouTube-styled video-uploading service called
LookAtMe, which shares revenue with its customers for any
user-generated content clips that are downloaded and purchased.

As with services like photo messaging, user-generated content
and social networking applications are more widespread in Europe than
in the US, according to an M:Metrics study published in
December 2006.

Mobile Phone Subscribers in the US and Select Countries in Western Europe Who Use User-Generated Content and Social Networking Applications* on Their Phones, October 2006 (% of respondents)

Young consumers are leading the way on mobile user-generated
content, both in the US and Europe, according to the same M:Metrics
research.

US Mobile Phone Subscribers Ages 13-24 Who Use User-Generated Content and Social Networking Applications* on Their Phones, October 2006 (% of respondents)

Via eMarketer