Marmite with a hint of champagne is hitting stores as a romantic gift.


The savoury spread contains 0.3% champagne along with its usual ingredients of yeast and vegetable extracts plus salt.

Just 600,000 limited edition jars of the ‘Lovers’ Marmite’ are going on sale ahead of Valentine’s Day.

Their gold-coloured label says "I love you" and "for my lovely Marmite lover". The Marmite with a touch of champagne will be priced at £2.99 for a 250g pot.

It has initially gone on sale at Selfridges stores for £3.99 and will launch more widely from January 21.

The retailer’s director of food and restaurants Ewan Venters said: "We are delighted to be introducing a perfect partnership this Valentine’s Day, uniting the sophistication of champagne with the quintessentially British classic taste of Marmite. Whether you love it or hate it, we are billing Lovers’ Marmite to be one of this year’s most popular gifts."

via Arbroath