Futurists Glen Hiemstra and Gerd Leonhard on the Future of Advertising
Advertising has always been something we suffered through, particularly in such passive activities as television watching. On the other hand, online advertising has become more context sensitive. Glen and Gerd discuss how this new model will continue to grow in the future as a better way to reach consumers.
Glen gives an example of how advertising might likely reach individuals, using a method that is already technologically feasible. Gerd also talks about how Google is already using more dynamic ways to offer users advertising that is more personalized. He believes that ad supported content is one of the main byproducts of this new advertising phase.
In the end, advertisers will continue to research new ways to get their message across to individuals and to sell information and products in new ways.