Abdolhadi Mirhejazi’s friends thought he was off his rocker when he told them of his idea for the Naturmobil – but he wasn’t bucking around.

His plan was to create a vehicle which really does put the cart before the horse.

And once he’d got the bit between his teeth, wild stallions couldn’t tear him away from his favourite hobby.

Unlike traditional horse-drawn vehicles, the horse rides inside, behind the driver, protected by an all-weather canopy.

And thanks to a lightweight polycarbonate frame and complex gearing, it can reach speeds of up to 80km/h – although its cruising speed is a more sedate 20km/h.

Mirhejazi also discovered the horse can power two LCD advertising screens mounted on the sides of the Naturmobil“Bearing in mind the originality and uniqueness of the idea, Naturmobil was designed and built to achieve the maximum level of attention from its audiences,” said his marketing manager, F. Minooeifar.

Mirhejazi plans to exhibit his Naturmobil in Pittsburgh, California in June.
Full story, with large photo gallery, here.

-via Arbroath