Video Will Soon Consume One-Third of Each Day

Pretty soon TV watching will become so all-consuming that we’ll have to do it in our sleep

US Internet users ages 12 and older surveyed in June 2008 spent 6.1 hours daily with video-based entertainment, according to Solutions Research Group’s “Multiplatform Video Report.” They concluded that about four hours per day were spent on traditional television, including live, digital video recorder (DVR) and video-on-demand (VOD) viewing. Video games, Web and PC video, DVDs and video on mobile devices accounted for the balance of video entertainment hours.

Average Amount of Time per Day that US Consumers Spend Watching TV or Online Video As a Percent of Total Time Spent with Video-Based Entertainment*, by Gender, 2008

Video Will Soon Consume One-Third of Each Day

The research company predicted that total hours with video-based entertainment would grow by nearly one-third to an average of about eight hours per day by early 2013.

While total video time is predicted to increase, most of that gain will go to online video, not TV.

Key research from Deloitte Development signifies the shift away from TV to the Internet, with 69% of respondents in the firm’s second annual “The State of the Media Democracy” survey saying their computer has become more of an entertainment device than their TV.

http://www.emarketer.com/Article.aspx?id=1006381&src=article1_newsltr

Attitudes of US Internet Users toward Digital Entertainment, by Age, October 2007 (% of respondents*)

It may not surprise anyone that 80% of the youngest respondents see the computer in that light. But over one-half of even the oldest respondents turn to the PC before the TV-a true sea change.

Via eMarketer

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