[youtube]http://www.youtube.com/watch?v=2V-i8sXndrA[/youtube]

 Next gen online revenue streams

Moving beyond the Long Tail, “Wired” editor and author Chris Andersen is now pondering the economics of advertising on micro-sized social networking sites. In keynote remarks at the MediaBistro Circus in New York, he detailed his frustrations with his own micro social site which is about, of all things, reconnaissance drones. Second video after the jump.

In other news in this 3 Minute Ad Age, digital editor Abbey Klaassen reports from Redmond about why Microsoft’s new cash rewards program for MSN search engine users isn’t as simple as it sounds. 

[youtube]http://www.youtube.com/watch?v=t37cjIPvqEI[/youtube]

Seth MacFarlane – Creator of the “Family Guy”

Seth MacFarlane, the country’s highest paid TV series creator, says his new content deal with Google is so complicated, even he doesn’t really understand it all. Ad Age Los Angeles bureau chief Claude Brodesser-Akner caught up with the megastar director at the Televisions Critics Association Summer Press Tour in Beverly Hills. The landmark agreement turns MacFarlane into an Internet producer at the same time it transforms Google into an original entertainment content player with massive global distribution capabilities.