Pew Research: News Media Crosses Political Lines

 Only a small percentage of people in the US are able
to identify Condoleezza Rice and Gordon Brown

When the Pew Research Center tested the public’s political knowledge earlier this year, the best-informed news audiences crossed the ideological spectrum. Nearly half of regular readers of The New Yorker, The Atlantic and Harper’s Magazine (48%) answered three political knowledge questions correctly. Regular listeners of NPR (44% three correct), and regular viewers of Hardball (43%) and Hannity & Colmes (42%) also fared well compared with other news audiences.

 

The survey, conducted April 30-June 1 among 3,612 adults ages 18 and over, found that about half of Americans (53%) knew that the Democrats have a majority in the House of Representatives, while 42% could identify the secretary of state (Condoleezza Rice). Fewer than three-in-ten (28%) could name the prime minister of Great Britain (Gordon Brown). Just 18% of the public answered all three questions correctly.

 

 Pew Research: News Media Crosses Political Lines

 

While majorities in most news audiences knew that the Democrats have a majority in the House, regular viewers of Hannity & Colmes (84%), and listeners of Rush Limbaugh’s radio program (83%) scored best on this question. Large proportions of regular Hannity & Colmes viewers (73%) and Limbaugh listeners (71%) also identified Rice as the secretary of state; regular NPR listeners (72%) and readers of The New Yorker and other elite magazines (71%) also did well on this question.

But most news audiences struggled to name the current British prime minister, Gordon Brown, who replaced Tony Blair in June 2007. Majorities in only four news audiences correctly identified the British prime minister: regular readers of The New Yorker and similar magazines (59%); regular NPR listeners (57%); regular readers of political magazines, such as the Weekly Standard and New Republic (54%); and regular viewers of Hardball (53%).

The survey included some unexpected findings: C-SPAN viewers were not particularly well-informed about which party controls Congress — 63% of regular C-SPAN viewers knew that the Democrats controlled the House. And fewer than half of regular viewers (44%) of the BBC correctly identified Gordon Brown as the British prime minister.

 

Pew Research: News Media Crosses Political Lines

 

Well-Educated, Well-Informed

In general, well-educated news audiences have high levels of political knowledge; for instance, 54% of regular readers of publications such as The New Yorker, The Atlantic and Harper’s Magazine are college graduates, as are 54% of regular NPR listeners.

However, several news audiences with relatively low proportions of college graduates also scored well on the news quiz: for instance, 31% of regular Hannity & Colmes viewers are college graduates but these viewers did about as well on the political news quiz as the better educated regular NPR audience (54% college graduates).

The regular audience for the news parody program The Colbert Report is somewhat better educated than the regular audience for the Daily Show with Jon Stewart (39% college graduates vs. 30%). Both shows’ audiences have younger age profiles than other TV news sources, with less than a quarter of Colbert (22%) and Daily Show (23%) viewers over the age of 50, compared with more than half of Hardball (58%) and Hannity & Colmes (53%) viewers 50 and older.

About a third of the regular viewers of The Colbert Report (34%) got all three political knowledge questions correct as did 30% of the regular audience for The Daily Show. While a higher percentage of Colbert viewers than Daily Show viewers got each of the questions correct, the differences were greatest in the percentages able to identify the secretary of state. Nearly two-thirds of regular Colbert viewers (64%) named Rice as secretary of state compared with 47% of regular Daily Show viewers.

Read more about Pew’s latest findings on media trends at people-press.org.

 

 

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