Ford Fusion’s New Dashboard Helps Drivers Become More Fuel Efficient


The Big Three promised to go green as part of their bailout deal. But Ford is starting in small ways, like with a new dashboard for their popular Fusion designed to encourage drivers to become more fuel-efficient by turning driving into a green game.

The company’s extensive research suggests drivers interested in fuel efficiency treat earth-friendly driving as a sport, with fuel efficiency as a “score.” The new display would give those drivers all the parameters they need to beat their “high score” – but not so much they’d be distracted from the driving task at hand and wrap their Fusion around a tree they’d normally be hugging.

That means putting an emphasis on graphics rather than numbers. On the Fusion’s dash, fuel efficiency is represented by a vine. The better your efficiency, the more buds and leaves grow on the vine. Tromp on gas, Larry Leadfoot, and watch the vine wither and die.

Via Dvice