The Big Three promised to go green as part of their bailout deal. But Ford is starting in small ways, like with a new dashboard for their popular Fusion designed to encourage drivers to become more fuel-efficient by turning driving into a green game.
The company’s extensive research suggests drivers interested in fuel efficiency treat earth-friendly driving as a sport, with fuel efficiency as a “score.” The new display would give those drivers all the parameters they need to beat their “high score” – but not so much they’d be distracted from the driving task at hand and wrap their Fusion around a tree they’d normally be hugging.
That means putting an emphasis on graphics rather than numbers. On the Fusion’s dash, fuel efficiency is represented by a vine. The better your efficiency, the more buds and leaves grow on the vine. Tromp on gas, Larry Leadfoot, and watch the vine wither and die.