Marketing Expert Arjun Sen Provides Tips for the Downturn at Startup Junkie

Herb Rubenstein, Brent Green, Arjun Sen and Mike Cote at the Startup Junkie Underground

Monday’s Startup Junkie Underground featured ZenMango President Arjun Sen on “Winning Big in a Down Economy.” Sen, bringing experience from retailers including Einstein Bagels and Papa John’s Pizza, began by highlighting the core mantra of his consulting firm: “Guest experience enhancement.” Sen’s overall thesis was that through considering and optimizing every aspect of the customer’s experience businesses can maximize their returns. While the talk was focused on a down economy when consumers are tightening belts, the general lessens seem equally applicable across the economic spectrum.

Sen used Starbucks as an example where people gladly fork over $3 for a $0.50 cup of coffee due to the unique experience provided. Upon entering a customer is greeted by the aroma of coffee, shelves full of high-end coffee gear, and other customers with whom they self identify. The order is then offered to a “barista” who, standing before an array of complicated machinery, delivers the steaming drink to a high shelf. In this carefully orchestrated experience, Starbucks has recognized the desires and mindset of the customer – something that many businesses fail to do.

Marketing Expert Arjun Sen Provides Tips for the Downturn at Startup Junkie

Dave Taylor and Allison Taylor Co-hosting at the Startup Junkie Underground

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