Prolific Twitter users, such as Ashton Kutcher and his wife, Demi Moore, account for the majority of tweets posted on the microblogging site.
The report found that the use of Twitter is highly concentrated among its most prolific users. This is in contrast to usage patterns on other social networks, such as Facebook, where the top 10 per cent of users account for only 30 per cent of all content, three times less than the amount [of content] created by the top tweeters.
“This implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network,” the report stated.
Wikipedia, the free online user-edited encyclopaedia , has a similar usage pattern, with 15 per cent of its members creating 90 per cent of all page edits.
The study also found that a typical Twitter user only tweets once in their Twitter lifetime, which supports evidence from a different study, that found half of all users abandon their accounts after one month.
Gender patterns were included in the research piece. Men are apparently more likely to reciprocate their followers’ friendship compared to women and tend to have 15 per cent more followers. They are twice as likely to follow other men too.
Women are 25 per cent more likely to follow a man than a woman, despite there being slightly more females on Twitter than men.
The authors of the study, Bill Heil and Mikolaj Jan Piskorski, could not explain the different gender ratios. Their study looked at a random sample of 300,000 Twitter users during May of this year.
Twitter’s most popular user happens to be male, Hollywood actor Ashton Kutcher, who recently passed the 2m follower mark.
US talk show host Ellen DeGeneres is Twitter’s most popular female with 1.7m followers.