Twenty-seven year old UK entrepreneur, Matt Horan, has started a company based off an ingenious idea. “After getting tired of giving my girlfriend a piggyback home every Saturday night, I had a ‘eureka’ moment,” says Rollasole founder Matt Horan of his clever invention. (Pics)



Rollasole is an emergency ballet flat sold in vending machine at UK clubs. For about 5 pounds (around 8 bucks), you can relieve your dancing or partying feet with these comfy and cute ballet flats that roll open and come complete with a little carry pouch (for you to tote around and use later!). Within 6 months of starting his business, Horan has sold thousands of Rollasoles and has expanded to the wedding/special occasions market. The next expansion? Over the pond, of course. Rollasole is coming soon to the U.S. to bring relief to our stiletto-wearing partying feet.



Via Coquette