Online radio rapidly growing
One third of the population chooses to listen to the radio on the internet rather than on a traditional receiver. Figures show that the trend for accessing stations online is rapidly growing in popularity with 17.4million listeners doing so this month.
The web audience has increased by about three million in 18 months.
Figures from the industry body Rajar, commissioned from Ipsos Mori, also show 14million Britons now use on-demand radio services and 8.1million download podcasts.
Listening via mobile phone has also grown among adults, from 11.6 per in 2008 to 13.5 per cent in 2009.
But the industry body says that Britons are listening to web radio alongside FM and digital broadcasts, rather than abandoning traditional sets altogether.
Christel Lacaze, of Rajar, said: ‘People are online more and they have access to faster and better broadband. Listening to the radio online is easy.’
Around 63 per cent of all households had a broadband connection in 2009, up from 56 per cent in 2008.
The web also allows people to listen to niche services and international stations, which they may not be able to access on FM or digital radio.
Next year, the BBC will launch the UK Radioplayer, which will allow internet users to listen to more than 400 BBC and commercial stations online.
Via Daily Mail