It may come as a disappointment for many Hollywood filmmakers but a new study has proved that sex does not help sell the film as the new-age audience prefers modesty to nudity.


The study, which compiled data from more than 900 films released.between 2001 and 2005, concluded that sex and nudity did not ensure a big box office return or extra media attention, CNN reported.

Dean Keith Simonton, co-author of the study titled, ‘Sex Doesn’t Sell — nor Impress: Content, Box Office, Critics, and Awards in Mainstream Cinema’, asserts that the study was based on the largest body of work used for film research.

“Sex did not sell, whether in the domestic or international box office. Even among ‘R’ movies, less graphic sex is better”, Simonton, a professor of psychology at the University of California, said.

The top-grossing films in the study included ‘Shrek 2’, ‘Spider-Man’, ‘Star Wars Episode III’ and ‘The Lord of the Rings’, which feature minimal or no nudity.

Craig Detweile of Pepperdine University said the findings reflect the culture’s post-sexual revolution sensibilities. “Nothing is as shocking anymore,” he said.


Via Times of India