Police in the state of Fribourg have hired the professional actor to deter motorists from speeding.
He’s the real-life version of an angel that features in the initiative’s TV commercials who is hit by a young motorist as he hurriedly drives out of his garage. The advert advises heavy-footed drivers to ‘Slow Down. Take It Easy’.
‘To have a physical presence like that makes the message more visible, and it’s out of the ordinary.’