Facebook leads in the top 1,000 websites.
According to Google’s AdPlanner stats, Facebook is the number one most-visited destination on the web. Weighing in at an unfathomably heavy 570 billion page views and 540 million users, the ubiquitous social network outranks every other non-Google site, taking more than 35% of all web traffic measured.
The stats, which do not include data from Google.com and YouTube, detail the categories, users and page views for each of the top 1,000 sites on the Internet. They also tell which sites have advertising. Wikipedia and Mozilla.com are the only two sites in the top 10 that remain ad-free.
Destinations such as Mozilla.com, Yahoo.com, MSN.com and Live.com sit high in the rankings due in large part to their status as default landing pages for various browsers.
When it comes to non-Facebook social media properties, Twitter ranks 18th with 5.4 billion page views, Flickr is 31st with 1.8 billion views and LinkedIn sits in 56th place at 1.7 billion views.
And the usual blogging sites make appearances, too. Blogspot is in 7th place, WordPress in 12th and Blogger in 53rd.
Other popular destinations, according to Google’s report, are international web portals such as Baidu, Sina, 163.com and Sohu. Though relatively unheard of in American tech press, these sites are the online equivalent of our solar system’s Jupiter — enormous and a bit out of our reach.
Bank of America and PayPal also made the list, coming in at 93rd and 39th, respectively. And in the news category we find the BBC, which was ranked 43rd with 2.5 billion hits, followed by The New York Times’s website, which ranked 83rd with 600 million views.
We think it’s pretty spectacular and surprising that Facebook has come to dominate global web traffic in just a few short years. Are any of these stats eyebrow-raising to you?