gringo masks 1232

You too can be a gringo!

Arizona’s new immigration law is, to say the very least, controversial. I, for one, find it disgusting. It’s no surprise to me that the vast majority supporting it aren’t Native American.

It’s my opinion that, if this law is to exist, everyone who doesn’t “look” Native American — and that would include the Apache, Hopi, Navajo and other peoples — should get corralled and sent back. Not sure if you geniuses realize this, but only 0.8 percent — that’s right, one-eighth of 1 percent — of this nation can actually trace their ethnic origins to North America.

I digress…

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A few weeks ago, one enterprising marketing agency — Zubi Advertising — created a product to help people who “look illegal” to look more “legal, but not actually from here” with their new Gringo mask. AOL covered the release of this product — simply cut-outs of beautiful, blond-haired, blue-eyed folks.

It’s now several weeks later. And still, this is a hot topic on Fark. I don’t think it’s ever going away.

From Fark: Some people see Arizona’s law as discrimination. Others see it as an entrepreneurial opportunity to sell “Gringo” masks to illegals so they fit in. Here’s to you, Gringo mask Inventor guy (nbcmiami.com)

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UPDATE

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Company Pulls ‘Gringo Mask’ Website

Trying to hide from Arizona law enforcement because of the state’s controversial new anti-illegal immigration law?

One may still be able to find the “Gringo Mask,” a product of one of the nation’s leading Hispanic advertising agencies, Zubi Advertising in Miami, on some websites. But they are now missing from the original site.

The free, downloadable cut out had featured a Caucasian male or female face. He with blue-eyes and sandy-colored hair; she with blonde hair with green eyes. The masks were available at www.gringomask.com until recently.

On Tuesday the agency pulled the masks and replaced the site with a statement. The site states that the GringoMask project “has achieved its primary objective to raise awareness of the potential for racial profiling by enforcement of Arizona SB 1070.”

The Phoenix New Times blog reported on the site earlier in the month and posted a screen shot of the original site. The first GringoMask site featured a comic book layout, complete with panels showing how to print out your own Gringo Mask.

Zubi officials had said that they did not create the mask with profits in mind. Rather, it was a way to show disapproval for Arizona’s stringent new immigration law, according to NBC Miami .

In Arizona the law requires police to check the paperwork of anyone believed to be an illegal immigrant when they make a traffic stop, an arrest or detain someone.

“When we first heard of the law in Arizona and the effects it could have in terms of racial profiling, we discussed at the agency what we could do about it, since we have access to media,” Zubi co-owner Michelle Zubizarreta told the South Florida Sun-Sentinel . “How can we address the issue, but do so in a creative way while at the same time delivering a message?

So, what about “gringo” being a pejorative term? The current Gringo Mask website argues that they used the term in a “light-hearted” way.

“We chose this mask because of its light-hearted nature and tongue-in-cheek approach, much in the same vein as Jeff Foxworthy’s shtick ‘You Might be a Redneck’ or Carlos Mencia’s ‘beaner’ jokes,” states the GringoMask website “However, we in no way meant to offend anyone.”

The site also states, “We understand from your responses that some people might equate the word ‘Gringo’ with an ethnic slur. We do not. It is simply a slang term used to describe Caucasians, and we don’t assign any negative connotations to it.”

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