Jell-O Mold GRAND-PRIZE-2-500x329

WINNER: Aspic Ascension–Tastes Like Heaven by Shelly Sabel

I love the motto on the poster for this year’s Jell-O Mold Competition from the Gowanus Studio Space: “Keep Calm and Wobble On.” The 2010 winners have been selected! The grand prize was awarded to sculptor Shelly Sabel for her creation Aspic Ascension–Tastes Like Heaven.

See all the winners at the contest site. Link

Shelly Sabel

via Nag on the Lake

 

WHY?

“Food is the most universal language of design”*

At the most basic level, designers reconfigure objects to bring out their aesthetic, utilitarian, and/or meaningful qualities. These objects, more often than not, are for necessary, everyday use and nothing is more necessary than food, nothing more everyday than Jell-O.

Yes, Jell-O. What was once a dessert of jiggling, artful decadence has now been rendered flat or at most, a wiggling cube on a Styrofoam tray at the end of a buffet line to be picked up by some nostalgic lunch patron. This isn’t good enough for an American icon!

In these somber times of restraint, of reigning in and reallocating, we need a resurgence of steady wobble that won’t let us down. In short, it’s time for a comeback of the Jell-O proportions of old: soaring heights, strange colors, object suspension! Jell-O is the perfect medium for design reinvention given its versatility, economy, and availability. To this end, the Gowanus Studio Space  asked designers to take Jell-O out of the cafeteria and break the mold, as it were, on Jell-O molds.

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