Digital dog tags
From Ecouterre, comes the latest way to add value to clothing and hopefully, combat the disposable buying cycle: “RememberMe” is a tool that links recorded memories and objects to an online database by using radio-frequency I.D. (RFID) tags and Quick Response (QR) codes. The project is a collaboration between Tales of Things and the Oxfam shop in Manchester, England, and the tagging extends far beyond your favorite vintage sweater. You can tag any object and link it to media with small printable tags. But how does it all work? Find out in a video, after the jump.
If the video above wasn’t comprehensive enough, Future Everything break it down for us:
Once triggered, RememberMe labeled objects, will replay the story through speakers located in the shop, evoking ghosts of the past. Tagged objects will be in the public domain for purchase by other members of the community. Our iPhone and Android apps will allow them to access the story for years to come.
Ecouterre asks, “[Have you] ever bought a garment from a thrift store and wondered where it’s been or who wore it last?” Honestly, I rarely think about that. Even before I have appropriately laundered my thrift store items I consider them “new,” because they are new, to me, anyways. I was reared in hand-me-downs, “budget box” finds, and thrift store clothing–thanks to my frugal mama! This habit continues to this day. And I’m not gonna’ lie here, if I think about it too much, the fact that someone I don’t know wore a garment so closely to their body creeps me out–after all, I can only control my own personal hygiene.
For me, the aforementioned “creepiness” does not extend to jewelry, furniture–unless plucked from a NYC curb where bed bugs are rampant–or non-clothing items. To bring us back to the point, while this project connects people with a garment’s past owner, it has the potential to deepen people’s relationship with their personal objects and those around them. We’re all for anything that, as Ecouterre puts it, attaches value to otherwise disposable “stuff.” What do you think?