Their responses covered the gamut of green—from fuel cells to entertainment, technology to packaging, green building to electric cars…
5. Packaging Innovations
Coca Cola’s Gopal Krishnan explains how, for his company, the biggest opportunity in green lies in advanced packaging design. In an effort to curb the flow of trash into the oceanic gyres, Coca Cola is researching recycled and recyclable packaging made completely from plant-based materials.
4. Media Involvement
Avatar‘s Michelle Rodriguez explained how the media and entertainment industries represent a huge opportunity in green. Education, she says, is essential and media companies have the power to inform those that currently “don’t care or don’t know.”
3. Building Green Futures
There is a lot of room for green innovation in building, construction, and real estate industries, according to green building expert John Picard. Though significant technological breakthroughs have allowed builders to reimagine what is possible it is the drop in cost, he says, that has opened the most opportunities.
2. Smart Clean Energy
Russell Ford, CEO of Clear Edge Power, says that the biggest opportunity, when it comes to energy, is the advent of new technology. Fuel Cells, he says, are one of these technologies, but the ultimate goal is reducing the would’s carbon footprint with clean energy sources.
1. Electric Car Revolution
Finally, Filmmaker Chris Paine—who became a notable champion of electric cars with the release of Who Killed the Electric Car?—believes that the introduction of electric cars to the market presents a unique opportunity for consumers to send a message to “captains of industry.”
What will be the biggest opportunity in green? We’ll have to wait and see.