Featured invention at the DaVinci Inventor Showcase 2010

The Applecore Cord Organizer is a patented multi-purpose cord management device made from a thermoplastic elastomer that resembles the shape of an apple core. It is designed for users to easily organize any tangled cords. Usage includes everything from MP3 headphones to desktop computing peripherals to home lighting appliances. (Pics)

The Design Engine development team conceived, patented, designed, engineered, prototyped, manufactured, marketed, distributed and sold this product around the world. This project started out as an internal venture at Design Engine and has since grown to an international level distributed product with production into the millions.

Via Design Engine