Capitalism lives to serve all markets.
Funeral directors in Germany are bidding for the pink pound – by launching coffins specially designed for gay customers.
The caskets feature homoerotic artwork on the outside and come with a series of tastefully luxurious plush designer interiors, say makers Mike Konigsfeld and Tom Brandl in Cologne, Germany…
The designers – who have lived together for more than 10 years – say the images of muscular young men in classical poses are the perfect way to send off a loved one.
“Naturally there were some people who threw their hands up in horror when we had them on display in the window but they are tasteful and beautiful – like our customers,” explained Mike.
“People are cutting back in the recession but the one group of consumers who still have high spending power are gay couples and very few people are designing for them in this market,” he added.