Why metaverse platforms are gamifying their virtual real estate to attract customers

By Alexander Lee This article is part of a 10-piece Digiday series that explores the value of NFTs and blockchain technology. Some of today’s leading metaverse platforms have made millions of dollars selling virtual land — but they’re still figuring out how to get users to spend time on their digital property. There are numerous brokers of … Continue reading Why metaverse platforms are gamifying their virtual real estate to attract customers