The Influence of 1.2 Billion Mobile Subscribers

The Influence of 1.2 Billion Mobile Subscribers

Connecting cultures through pretty girls with cellphones

Brazil, Russia, India and China—collectively known as BRIC—representing 43% of the world’s population, will profoundly change the way both the mobile telecommunications and the marketing industries operate. BRIC will account for nearly 1.2 billion mobile phone subscribers this year.

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