Brian Schwartz at the Startup Junkie Underground
Raymond Alvarez: Author Brian Schwartz quickly turned philosphical in his talk that covered the unfamiliar terrain of starting a business. He tells his audience to follow a passion, and not just any passion. “The objective should not be a personal goal. If it’s about making money for yourself, that won’t work,” Schwartz told an audience of 150 people. Schwartz penned the 250-page 50 Interviews: Entrepreneurs, a Biographical Encyclopedia.
The idea for the book came from a conversation Schwartz had with his wife. She reportedly thought he shouldn’t leave his sales job at IBM before talking to 50 accomplished entrepreneurs. Just incidentally, two of the people he interviewed are Thomas Frey of the Davinci Institute and Rob McNealey of Contrived Media, Ltd., who writes the forward. In fact, Frey urged him to unveil his book at the Davinci event.He quotes Jen, the MillionaireMommyNextDoor.com. in the book: “I discovered that once I chose happiness, the money followed.” Continue reading… “50 Interviews at the Startup Junkie Underground”