10 Hilarious International Pet Ads

petbutler.jpg

I would like some privacy please

It’s been a few months since my last funny pet ads column, so I thought I would bring you some special ones for Valentine’s Day… just say they’re from the pets that love you so very much. This set of 10+ international ads is just as clever as the prior sets; there’s something about our furry and feathered friends that brings out exceptional creativity in ad designers. See what you think…

As usual, Pedigree ads predominate, but what can you say? The company’s got some super ad agencies throughout the world. Continue reading… “10 Hilarious International Pet Ads”

0

11 Ads That Will Make You Say “What The?”

gagad1.jpg

Like the title says..”What The?”

What is it with marketing people? Until recently I thought that us writers had the corner on being insane. Having worked in both film and television, I can pretty much say that the writer is the most crazy person on set (aside from some actors-but they’re of a different species altogether).

However, after taking a look at these ads, I’m starting to wonder exactly how far advertising firms will go before they actually discover a deep-end to go off of. Continue reading… “11 Ads That Will Make You Say “What The?””

0

You Can Change Your Appearance With Exercise, But Not Overnight

Fitness Does Not Happen Overnight 

Carl Foster, an exercise physiologist at the University of Wisconsin, La Crosse, was amused by ads for a popular piece of exercise equipment. Before-and-after photos showed pudgy men and women turned into athletes with ripped bodies of steel. And it all happened after just 12 weeks of exercising for 30 minutes three times a week. Then there was the popular book, with its own before-and-after photos, promoting a program that would totally change your body in six weeks with three 20-minute exercise sessions a week.

Continue reading… “You Can Change Your Appearance With Exercise, But Not Overnight”

0

The Aim of Behavioral Targeting

 The Aim of Behavioral Targeting

 Eliminate spam with behaviorally targeted online advertising

“The growth of behaviorally targeted online advertising has been delayed by incomplete development of technology, brand marketers that prefer to have their ads appear with relevant content and concerns over violating consumer privacy,” says David Hallerman, senior analyst at eMarketer and author of the new report, Behavioral Targeting: Marketing Trends. “But a number of things are changing.”

Continue reading… “The Aim of Behavioral Targeting”

0

Billboards That Watch the Watchers

Billboards That Watch the Watchers

Rick Rivera, left, and Nathan Lichon spot the sneaky little cameras in an electronic billboard in Manhattan

In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print.

Billboards are a different story. For the most part, they are still a relic of old-world media, and the best guesses about viewership numbers come from foot traffic counts or highway reports, neither of which guarantees that the people passing by were really looking at the billboard, or that they were the ones sought out.

Continue reading… “Billboards That Watch the Watchers”

0

The Fine Art of Selling Naked

 The Fine Art of Selling Naked

In Argentina, towels resembling the cover of a Playboy Magazine
are completed when beautiful women lay on them

Playboy is a global brand that entertains men around the world with boobs and blondes. You may think that it does not take much advertising creativity to sell photos of naked women. You would be wrong. Here’s 10 Great Playboy Ads that Show the Art of Selling Naked:

Continue reading… “The Fine Art of Selling Naked”

0

The Future of Advertising

Futurists Glen Hiemstra and Gerd Leonhard on the Future of Advertising

Advertising has always been something we suffered through, particularly in such passive activities as television watching. On the other hand, online advertising has become more context sensitive. Glen and Gerd discuss how this new model will continue to grow in the future as a better way to reach consumers.

Continue reading… “The Future of Advertising”

0