Three Fourths of Adults Email Users Use Email Daily

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Compared with today’s virtual worlds, e-mail is solidly Web 1.0-an almost archaic communication channel.

Yet e-mail works, and marketers and advertisers keep putting it to new uses. Moreover, consumers-whose opinions are the ones that matter-genuinely like e-mail. Nearly three-quarters of adult e-mail users in North America said they used it every day, according to an April survey conducted by Ipsos for Habeas.

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