The Aim of Behavioral Targeting

 The Aim of Behavioral Targeting

 Eliminate spam with behaviorally targeted online advertising

“The growth of behaviorally targeted online advertising has been delayed by incomplete development of technology, brand marketers that prefer to have their ads appear with relevant content and concerns over violating consumer privacy,” says David Hallerman, senior analyst at eMarketer and author of the new report, Behavioral Targeting: Marketing Trends. “But a number of things are changing.”

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