The Ultimate Holding Company, a British arts collective, offered tattoos of 100 endangered species to people who are committed to preserving them as a project they call Extinked. One hundred volunteers were chosen out of several hundred who applied to receive a tattoo. Those who made it through had written about why they deserved to be a “lifelong ambassador” for their species.
Joe Richardson, founding member of the collective, is confident that the social experiment will rouse people to action. He was surprised to see how personal the tattoos were to the volunteers, who touchingly described their relationship to their chosen species in their applications.
