Marketing Expert Arjun Sen Provides Tips for the Downturn at Startup Junkie

Marketing Expert Arjun Sen Provides Tips for the Downturn at Startup Junkie

Herb Rubenstein, Brent Green, Arjun Sen and Mike Cote at the Startup Junkie Underground

Monday’s Startup Junkie Underground featured ZenMango President Arjun Sen on “Winning Big in a Down Economy.” Sen, bringing experience from retailers including Einstein Bagels and Papa John’s Pizza, began by highlighting the core mantra of his consulting firm: “Guest experience enhancement.” Sen’s overall thesis was that through considering and optimizing every aspect of the customer’s experience businesses can maximize their returns. While the talk was focused on a down economy when consumers are tightening belts, the general lessens seem equally applicable across the economic spectrum.

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