New Movement Trying to Get American’s to Wash Less

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New movement turning their noses up at cleanliness.

Want to save water? A growing number of Americans have a novel solution: don’t wash.  Turning up their noses at the US culture of cleanliness – 93 per cent of the country’s adults say they wash their hair every day – these few shun showers and eschew deodorants, adopting the slogan: “Smell more like yourself”.

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