It is the ultimate Aussie beer-lover’s fantasy: a bottle of brew with a woman on the label whose bikini disappears as fast as the drinker can consume its contents.
Three friends in Sydney have taken on the Australian beer market with a unique world first marketing concept for their new beer.
The label is Skinny Blonde, a low-carb beer that is thriving on the current popularity of Australia’s new crop of ‘healthy’ beers.
But there is another reason it is popular: the Skinny Blonde bottle features a 1950s-style pin-up called Daisy whose red bikini disappears as the beer level drops and the bottle warms up, thanks to the modern ink technology used on the labels.
Continue reading… “Rock ‘n’ Roll Beer With a Naked Twist”