Unleashing the Power of Marketers on Twitter

marketing on twitter

Marketers must encourage syndication of their content

Twitter may be a hot marketing channel, but it’s consumers who dominate the landscape and set the tone on the microblogging service. According to the “Twitter & the Consumer-Marketer Dynamic” white paper from digital marketing agency 360i, more than 90% of tweets come from regular people, compared with just 8% from marketers.

 

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Shifting Trend in Luxury Purchases – Buying Top Technology and Investing in a Lifestyle Experience

luxury

The new luxury is about investing in a lifestyle experience that not only can help improve health but also escalate the experience of such mundane acts as baking a pizza at home.

Steve Hundley dumped his Jaguar convertible. He stopped taking Baltic cruises. And he stopped buying his wife pricey jewelry.  But last year, just as the recession raised its head, the San Diego resident paid $6,500 for an outdoor artisan pizza oven.  “We don’t need the Jaguar or cruises to the Baltic,” says Hundley, who at 56, is semiretired following a heart attack two years ago. “But cooking healthy food is a big priority.”

 

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Mexican Investments in U.S. Create Jobs, Taking Over U.S. Brands

bimbobakeries

Mexico City-based Bimbo bought the U.S. baked-goods operations of Weston Foods taking over 22 industrial bakeries and 4,000 distribution routes.

A new kind of Mexican immigrant is making it big in the USA: huge Mexican corporations that are snapping up U.S. brand names, opening U.S. factories and investing millions of pesos north of the border. From Thomas’ English Muffins to Borden milk, Saks Fifth Avenue department stores to The New York Times newspaper, Mexican investors have taken advantage of low interest rates and depressed prices during the economic downturn to expand their holdings in el norte.

 

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Boom in Luxury Cars Sales Driven by the Super-Rich in China

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A BMW Vision Concept car at the Beijing Auto Show in Beijing, China.

It is difficult to take your eyes off an £800,000 automobile, which perhaps explains why the Rolls-Royce Phantom at this week’s Beijing Auto Show was that rare thing, a car attracting more avid attention than the skimpily-clad models preening over the bonnets of lesser brands.  “We sold that car this morning,” Rolls-Royce’s new German chief executive, Torsten Muller-Otvos observed casually. “I can’t say who bought it, but a client known to our Beijing dealership will take it after the show.”

 

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How Consumers And Businesses Are Embracing ‘Foreverism’

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‘Foreverism’

While the ‘now’ has never been more popular, with many consumers still keen on instant gratification, trying to maximize the amount of experiences they can collect in as little time as possible (and with as little budget as possible), there are equally strong forces promoting the ‘forever’:

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Smokers Unaware Tobacco Companies Changed Design Of Cigarettes

Smokers Unaware Tobacco Companies Changed Design Of Cigarettes

Tobacco companies made changes without informing consumers 

As President Obama prepares to sign a bill giving the Food and Drug Administration (FDA) oversight of the tobacco industry, a new study from Harvard School of Public Health (HSPH) researchers shows that tobacco manufacturers have continually changed the ingredients and the design of their cigarettes over time, even if those changes have exceeded acceptable product variance guidelines. The result, say the researchers, is that consumers who buy the same brand of product are not made aware of how that product has been altered and what effect those alterations might have on their levels of addiction or harm.

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