Hearing Test for Mad Cow Disease

 Hearing Test for Mad Cow Disease

Breakthrough in animal testing

As Japanese consumers become ever more “fussy” over food safety issues, there is a growing demand for technology that improves food quality. To ease the minds of health-conscious meat-eaters, researchers at Japan’s National Institute of Animal Health (NIAH) have developed a convenient method for identifying cattle infected with mad cow disease, simply by measuring the brain waves they produce in response to audio stimuli.

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Retail Shoppers Check the Web First

 Retail Shoppers Check the Web First

Shopping is becoming more complicated

While some consumers in the US are shopping online to avoid driving, even those visiting stores in person are hitting the Web first.

Eight out of 10 respondents who had recently made consumer electronics purchases in a brick-and-mortar store said they had visited the store’s Website first, according to a May 2008 Nielsen Online survey. More than one-half said they purchased from the retailer on whose Website they had spent the most time.

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