How CityVille and FarmVille Hook Players Like Crack


Have you played the newest highly addictive Facebook game yet?

Zynga, the social games company behind Facebook games FarmVille and Mafia Wars, has accomplished a staggering feat with their latest offering, CityVille: While the game only launched on December 2nd, it’s managed to amass 70 million active users over the course of this past month, according to AppData’s independent analytics, 14 million of whom play it in any given day. FarmVille players frequently compare the game to crack, and CityVille appears to be taking a similarly addictive approach…

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