A Disturbance In The (Burger) Force

burger chain dominance chart

Channeling a Star Wars metaphor, Stephen Van Worley imagined a McDonald’s empire in black with pockets of rebellion within by its seven largest competitors:

By far, the largest pocket of resistance is Sonic Drive-In’s south-central stronghold: more than 900 restaurants packed into the state of Texas alone. Sheer density is the key to victory!

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