The ‘Coop-etition’ Between Google and Yahoo

 The ‘Coop-etition’ Between Google and Yahoo

 The story behind the story of the Microsoft withdrawal

Shortly after Microsoft announced its hostile bid for Yahoo, Google objected and raised the prospect that it would lobby government regulators to block any merger.

As it turned out, Google was very much the spoiler in the deal. But its most effective weapon was not threats or coercion, but its very effective, and unconventional, use of its own checkbook.

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