High Fructose Corn Syrup to be Rebranded as “Corn Sugar”

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Would a Heavily Subsidized, Unhealthy Substance by Any Other Name..?

As the mounting pile of evidence that high fructose corn syrup is unhealthier than ordinary table sugar continues to grow, industry executives have buckled down and decided it’s time for action. Honoring a longstanding American tradition, HFCS industry representatives have responded to that sprawling body of scientific research by doing what they do best — launching a re-branding campaign. “High fructose corn syrup” may have (rightfully) acquired something of a stigma. But perhaps the public will forget all about the health ills associated with the stuff when it’s called by its benign new name: “Corn Sugar”.

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