Consumers Use Social Media to Vent

Consumers Use Social Media to Vent

Yes, phone rage was fun, but now online rage can be even more fun

A recent Society for New Communications Research study sponsored by Nuance Communications found that consumers are using social media to share their customer experiences and to research the customer service of other companies.

Among the US Internet users surveyed, 59% used social media to ‘vent’ about a customer care experience.

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