Amazon Buys For $540 Million


First shoes, now diapers. Amazon is reportedly about to announce on Monday the acquisition of Quidsi, the New Jersey-based ecommerce company behind,, and, most recently,  Fortune’s Dan Primack, who broke the story from a maternity ward in Boston where his daughter was just born (no joke), puts the price of the all-cash deal at $540 million.


A year ago, Amazon bought online shoe retailer Zappos for $1.2 billion…

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