Amazon Buys Diapers.com For $540 Million

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First shoes, now diapers. Amazon is reportedly about to announce on Monday the acquisition of Quidsi, the New Jersey-based ecommerce company behind Diapers.com, Soap.com, and, most recently, BeautyBar.com.  Fortune’s Dan Primack, who broke the story from a maternity ward in Boston where his daughter was just born (no joke), puts the price of the all-cash deal at $540 million.

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A year ago, Amazon bought online shoe retailer Zappos for $1.2 billion…

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